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  • IFTF's Future Now draws on research and forecasting at the Institute for the Future, a Palo Alto, CA think tank specializing in the future of technology, health, and organizational change. It began in September 2003.

Who is Future Now?

  • IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in September 2003. Its contributors include IFTF researchers interested in emerging technologies, the future of Asia, and the social and economic impacts on new technologies; IFTF corporate affiliates; academic partners; and members of the Innovation Lab, a Danish futures group with offices in Aarhus and Copenhagen. A complete list of contributors is available here.

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February 01, 2008

File Under Really Unexpected, Unintended Consequences

There's a lot of nasty chemical things in our world to be afraid of. We're increasingly aware of the risks from endocrine disruptors, and the toxicity of nanomaterials is a growing concern.

But I never thought I'd be afraid of sunscreen.

Why? Because there is new evidence that ingredients in the thousands of metric tons of sunscreen that washes off swimmers around the world each year is re-activating dormant viruses in the symbiotic bacteria that inhabit coral reefs.

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