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  • IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in September 2003. Its contributors include IFTF researchers interested in emerging technologies, the future of Asia, and the social and economic impacts on new technologies; IFTF corporate affiliates; academic partners; and members of the Innovation Lab, a Danish futures group with offices in Aarhus and Copenhagen. A complete list of contributors is available here.

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November 20, 2006

New Scientists' "Brilliant Minds Forecast the Next 50 Years"

I suspect I'll have a lot more to say about this after I've read through and digested the whole thing, but I wanted to point out New Scientists' special feature "Instant Expert: Brilliant Minds Forecast the Next 50 Years."

What will be the biggest breakthrough of the next 50 years? As part of our 50th anniversary celebrations we asked over 70 of the world's most brilliant scientists for their ideas.

In coming decades will we: discover that we are not alone in the universe? Unravel the physiological basis for consciousness? Routinely have false memories implanted in our minds? Begin to evolve in new directions? And will physicists finally hit upon a universal theory of everything? In fact, if the revelations of the last 50 years are anything to go on - the internet and the human genome for example - we probably have not even thought up the exciting advances that lay ahead of us.

I don't want to be too hard on a feature like this, as I don't think it's intended to be read as a serious exercise in prognostication; it's a highbrow, PBS-like version of a futures petting zoo, not a report that's going to affect science policy. Still, having just returned from a conference where I spent two days arguing about the meaning of the words "forecast" and "technology," and the ways out assumptions about both may be leading us seriously astray, my reflex is to argue that no set of forecasts this short, produced by people working by themselves, can illuminate much of anything. But more on the pros and cons of such projects later.

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» Future: Planting False Memories from Marketing & Strategy Innovation Blog
By: Ilya Vedrashko New Scientist is celebrating its 50th anniversary with a special compilation of forecasts for the next 50 years gathered from the leading scientists. Among the most directly relevant to advertising is this one from Elizabeth Loftus:... [Read More]

» Future: Planting False Memories from Marketing & Strategy Innovation Blog
By: Ilya Vedrashko New Scientist is celebrating its 50th anniversary with a special compilation of forecasts for the next 50 years gathered from the leading scientists. Among the most directly relevant to advertising is this one from Elizabeth Loftus:... [Read More]

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