The Beaver Learns about Cell Phones

Dove has created a very funny series of webisodes to promote a new shampoo.  The webisodes star "Desperate Housewives" Felicity Huffman and are directed by Penny Marshall.  In the webisodes Felicity has a series of dreams where she ends up in old sitcoms. 

While they are all good, I particularly like the "Leave it Beaver" episode.  Felicity has several funny exchanges with June Cleaver and explains cell phones to The Beaver.

Great example of direct to consumer video by an advertiser.  I first saw this on Jaffe Juice.