I previously observed that Amazon had started to include product wikis on many offerings. These can be modified by the consumer to reflect their thoughts on a product. Productwikis then vanished from Amazon, so it appeared this was some sort of selective test. They are back again, on a number of products. Previously it was hard to find any edited Wikis, but now they have a most edited link. Still unclear how different this is from their linear comments, which are more blog-like. Should manufacturers start by providing fundamental information? What kind of wiki war might ensue? Still unclear, too, if all Amazon users will see ProductWikis. Also, Amazon is starting to host author blogs.
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