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  • IFTF's Future Now draws on research and forecasting at the Institute for the Future, a Palo Alto, CA think tank specializing in the future of technology, health, and organizational change. It began in September 2003.

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  • IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in September 2003. Its contributors include IFTF researchers interested in emerging technologies, the future of Asia, and the social and economic impacts on new technologies; IFTF corporate affiliates; academic partners; and members of the Innovation Lab, a Danish futures group with offices in Aarhus and Copenhagen. A complete list of contributors is available here.

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January 23, 2006

Media Habits of the Pepsi Generation

The New York Times ran a great piece this weekend ("
A Generation Serves Notice: It's a Moving Target - New York Times") about how "millenials" (young people born between 1980 and 2000 a.k.a. Gen Y a.k.a. Echo Boomers) use media and communications tools. My favorite quote:

"[News]papers are so clunky and big"

There's also a good recent Pew data memo on the same generation offering a lot more detailed data about  Gen Y media habits: link

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Yesteredays NY Times had a great article about the technology use of millennials (those born between 1980 - 2000). It reinforces the findings of the recent Pew Internet studies (see here for example) about video cell phones, messaging and other... [Read More]

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