Media Habits of the Pepsi Generation
The New York Times ran a great piece this weekend ("
A Generation Serves Notice: It's a Moving Target - New York Times") about how "millenials" (young people born between 1980 and 2000 a.k.a. Gen Y a.k.a. Echo Boomers) use media and communications tools. My favorite quote:
"[News]papers are so clunky and big"
There's also a good recent Pew data memo on the same generation offering a lot more detailed data about Gen Y media habits: link
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