From Geoffrey Moore's Dealing with Darwin:
Everybody gets that there must be a big idea behind Google’s googoolian market valuation, but what exactly do we think it is? Not product innovation, although arguably their original claim to fame, Google Search, was just that. Not acquisition innovation, especially if you can believe BusinessWeek’s write-up of December 5. No, the only way to decode their market cap is to say it is yet another public market attempt to value disruptive innovation....
[W]hat exactly is the disruptive innovation that Google represents? What is the big idea here? Let me propose the following: Any stream of electrons delivered over the Internet to a human being on the other end, regardless of whatever attributes it may also possess, is a form of media, and can be monetized as such.
Obviously this is true of content. The interesting thought is that it is also true of products and services.
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