IFTF's Future Now: Early Lever Product Placement

About the Institute for the Future

The Institute for the Future is an independent nonprofit research group. We work with organizations of all kinds to help them make better, more informed decisions about the future. We provide the foresight to create insights that lead to action. We take an explicitly global approach to strategic planning, linking macro trends to local issues in such areas as technology and society, health and health care, and global business trends.

Who is Future Now?

IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in September 2003. Its contributors include IFTF researchers interested in emerging technologies, the future of Asia, and the social and economic impacts on new technologies; IFTF corporate affiliates; academic partners; and members of the Innovation Lab, a Danish futures group with offices in Aarhus and Copenhagen. A complete list of contributors is available here.

September 06, 2005

Early Lever Product Placement

Sunlightsavon

The first film product placement occured in an 1896 silent film: Laveuses No. 60, by the Luminere Bros. Filmed in Geneva. Produced by Lavanchy-Clark, early film and advertising pioneer. It showed two Sunlight (Lever) soap boxes, prominently placed. It was also the first use of multilingual placement, one box says savon, the other seife. French and German words for soap. Newell on Product Placement. MIT Laboratory for Branding Cultures. Via TCM and George Simkowski. I saw this on TV, and have been unable to find a still image from the ad itself, if anyone has this I would appreciate a copy.

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IFTF's Future Now

Emerging technologies and their implications for the future.

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The Future of Cities - A conversation about global urbanization in the 21st century

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September 06, 2005

Early Lever Product Placement

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