In the past week I've lost a fair bit of sleep to the year-old Web photo community Flickr, going from about 4 photos to almost 800 in just a few days. I'm not entirely what prompted my change of heart, since I always claimed that I could get into carrying a camera and taking photos but the photo-sharing and -tagging genes were just not in me. Regardless of what got me started with Flickr, I've been going non-stop. During the times I've come up for air from uploading, tagging, and exploring I've made some observations about the service and the interactions it facilitates.
I'd attribute Flickr's popularity to two intertwined core features: a carefully crafted interface and the large community that has developed around a common platform for online photos. Flickr provides a zillion ways to get photos into the system, and the process of adding both descriptions and categorizations--known as tags--could hardly be simpler. One measure of success for an interface is the required number of clicks to accomplish a task, and I've found that Flickr rarely requires more than necessary to get from file on my hard drive to annotated entry in my online photo collection (I can think of only one step that annoys me every time, and even then I've adapted). Just because the interface makes it easy to add photos, however, doesn't provide the motivation for taking interesting ones and giving them life with descriptions and tags. For me that desire came when I quickly realized that people can see my public photos as I add to the service, they can easily find them if the photos have enough descriptive information, and, most notably, they can interact with me through my photos.
This is addictive stuff. These interactions can occur in several ways, including adding comments to photos and indicating those photos that you especially enjoy. I woke up the morning after my first furious late-night tagging session to find that I had 2 of my photos tagged as "favorites" and a couple of comments left behind, all done by other Flickr-ers I didn't know that aren't even on my continent. They likely found these either in the general display as I uploaded them (which brings back fun childhood memories of watching other people's photos as they were developed at the mall photomat) or as they stumbled upon my photos because of the way I tagged them. The size of Flickr and ease of exploring tags in the database--often just one click--greatly facilitate these types of serendipitous discoveries. For example, the same diminutive word that is the loving nickname for a big gruff Slovenian friend of mine will return photos only of him and a cute-as-a-button Asian toddler. Talk about the world getting smaller!
Many of these interactions around photos were still possible online, before and outside of the Flickr system, but I'd argue that the burden was on people to seek each other out and navigate across different systems. In Flickr's case, a smart & relatively painless interface led to a large community of users while the inclusion of many simple tools for interaction and exploration have kept people coming back. I'll post soon about the fun experiences I've had playing in the sandbox that is Flickr's folksonomy tagging system.
Recent Comments