I am fascinated to see how major corporations, especially non-tech companies, can effectively use an outward-facing blog. Here is an example, just started by General Motors. GM's Vice Chairman posts.
IFTF's Future Now is a group weblog, founded by Institute research director Alex Soojung-Kim Pang in September 2003. Its contributors include IFTF researchers interested in emerging technologies, the future of Asia, and the social and economic impacts on new technologies; IFTF corporate affiliates; academic partners; and members of the Innovation Lab, a Danish futures group with offices in Aarhus and Copenhagen. A complete list of contributors is available here.
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GM's blog - Fastlane - is very interesting. The number of comment posts is very high for a new blog. While it appears a lot of hard core bloggers are commenting, there are even more comments from what appear to be regular car folks. I think Fastlane is going to be very successful for GM. Thanks for pointing it out.
Posted by: Steve King | January 10, 2005 at 10:13 AM
Yes, lots of interesting issues here … who is commenting? are they critics? Enthusiasts? is GM censoring any of the comments? Any large company has critics, and the loudest voices will be heard, so how do you handle the impression that a company may be under siege? I can understand the corporate lawyers being nervous about this kind of effort … but I do also recall a similar nervousness that occurred before corporate web sites became common. This kind of experiment can show us the way to make this work.
Posted by: Franz | January 10, 2005 at 01:52 PM