The Economist has a review of CK Prahalad's new book, The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits.
“IF WE stop thinking of the poor as victims or as a burden and start recognising them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.” That “simple proposition” begins a controversial new management book that seems destined to be read not just in boardrooms but also in government offices. “The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits” (Wharton School Publishing), is essentially a rallying cry for big business to put serving the world's 5 billion or so poorest people at the heart of their profit-making strategies.The notion of looking to the "bottom of the pyramid" (or the "base of the pyramid" as others prefer to put it) is one that deserves plenty of attention, for a variety of reasons: growth potential, innovation potential, and the potential to make the world a better place. (I discuss the concept at greater length in my Red Herring column.)
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